Sylvain Perrier, CEO of Mercatus Technologies, describes the various markets they could have targeted, and the measurable market characteristics they analysed when choosing which market to focus on.
How many of the market segments you serve were deliberately chosen? How do you decide what industries to serve and which to ignore? How have your decisions changed over time?
Be sure to also view my interview with Wave CEO Kirk Simpson on making tough choices in B2B product management.