Kirk Simpson (CEO of Wave Accounting) tells us of the enormous value his company’s clients place on privacy and the innovative steps his team has taken to differentiate itself by exceeding those expectations.
What could your team be doing to differentiate your offerings, and help your clients and customers by providing highly secure and private communications and services? How can you design your products with these values in mind? What would that do to help you stand out against the legions of competitors who simply pay lip-service to privacy and security and hide behind the needlessly complex and sometimes deliberately misleading legalese of their privacy policies?
Kirk is CEO of Wave Accounting. They offer a free online accounting application built for small business owners.