Mercatus Technologies‘ CEO, Sylvain Perrier, describes the company’s early hardware innovations – and how much of the business had to be re-invented in response to the iPhone’s release.
It’s interesting how quickly they were able to pivot away from being a hardware company (with deep investments and multiple patents) into becoming a software company, taking advantage of the emerging smartphone and tablet eco-systems.
Does your company have the necessary structure and people to be able to make the same kind of changes in your industry? How do you and your team decided when to shift your focus away from your past investments and toward something new? How do you manage the risks?