Kirk Simpson (CEO of Wave Accounting) talks about sacrificing features that would bring them new customers in favour of maintaining focus on the core audience who would find the new features too complex.
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“We would pick up more customers, but…it would add complexity to the overall system that would just alienate the core of our users.”
Kirk is CEO of Wave Accounting. They offer a free online accounting application built for small business owners.
“So as I explained before we’re really laser focused on the 9 employees or less market and I think what’s happened traditionally is a lot of companies have come into this space and they view themselves going after the small business market, and then they start to add features and functions as their companies begin to grow in size that ends up taking a simplified, easy to use product, and making it very convoluted by trying to serve the small and growing into the medium sized enterprise.
And so we’re really cognizant here of saying we’re going after the small business market, and there are going to be features and requests that we are going to say no to. A perfect example of that is inventory management. We feel like if we tackled inventory management, yes we would pick up more customers, but at the end of the day it would add complexity to the overall system that would just alienate the core of our users who are using us because it’s free, it’s easy, and they can really get their head around using the application.
A lot of talk internally is done around feature requests and where the product roadmap is going and how that plays into keeping “simple” as the driving factor.”