How A Hated Sales Chore Can Help The Rest of Your Teams Succeed
Cold calling is supposedly the antithesis of modern B2B sales and marketing. These days you’re supposed to use a combination of social media and inbound marketing to allow companies who can benefit from your goods and services to find you.
This is all good, and I do these things myself for my own business. Today I want to encourage you to also give an older approach a try. If you’re uncomfortable with “old”, then let’s call it a classic approach.
The beauty of this classic is that it can help you improve the performance of the newer ways of doing things. Read More →