Markus Latzel of Palomino System Innovations tells us how their community helps them build a better product and tell everyone about it.
Markus is CEO of Palomino System Innovations. They have developed B2B software marketing tools for enterprises. Their solutions include the WebPal system, which is “a suite of products designed to centralize control, enhance communication, and facilitate workflow management.”
“One of the efforts that we’re making is to showcase our existing work as much as possible. And that is something where social marketing tools, and potentially external marketing groups, I feel, can actually help out in a very significant way. They see what we’re doing, we can explain to them the type of work that we’re doing, and they help us get a fresh set of eyes on how we’re presenting that work and are giving us feedback on how we can better position the messaging, how we can better position those cases, test cases, that we have previously developed.
Social marketing at this point, in the last year, we have started using for building a bit of a community around our software system, the WebPal content server, and using that community to gain feedback on the functionality of the system. The social marketing and the community is giving us exactly that. It’s allowing us to really understand some of the concerns of some of the users that are looking at our tools, and are saying hey, this is a great tool, I want to start using it, I just need one extra feature in order to make it work for my scenario. And social marketing in that sense is really to reach out to a community of developers out there. Other solution providers that can use that tool, provide us feedback on it and can again engage with Palomino in order to build more complex solutions on the WebPal Server platform.
That is something that is working out really well. We’re getting some of that feedback now, whereas before we were only working with clients directly.”