Kirk Simpson (CEO of Wave Accounting) talks about how customer expectation of software quality is just as high for their free software as it would be for their competitors’ paid software.
If your competitors gave their software away for free, would you still beat them? If you gave your software away for free, would you get any more customers than you have now? The relationship between price, product, and profit isn’t always obvious.
Kirk is CEO of Wave Accounting. They offer a free online accounting application built for small business owners.