On the weekend I gave a 5 minute presentation that won the Audience Choice Award at Product Camp Toronto. It was about some of the marketing lessons learned from conversations with the B2B CEOs featured on this site.
You know your presentation has gone over well when Steve Johnson comes over to shake your hand as soon as you’re done. (By the way, Steve won the other audience choice award for his keynote speech.)
We had a lot of fun with the presentation, but you had to be there, so I won’t be posting it here. If you really want to see it, drop me a line.
In the meantime, here’s a recap of the B2B product marketing lessons I presented:
- Be there. Wherever your customers are (on LinkedIn, in their office, in a parking lot), be there. With deference to the environment and shrinking travel budgets, we agreed that in a lot of cases phone calls (or Skype calls) were a suitable substitute to flying there. They’re definitely better than not being there at all.
- Be there before they need you. If the RFP’s written before you get involved, you’ve probably lost already.
- Say something useful. Useful to your customer. That’s not necessarily the same as useful to you.
- Let them know you’ll be there when they need you. Speaking of which, here’s how you can contact me. Hey, I might even be persuaded to do an impromptu encore performance of my 5 minute talk for your team.
If you were there, thank you for making the day as good as it was. If you didn’t make it out, I recommend you don’t miss the next one. Many thanks to the volunteers and organizers of Product Camp Toronto 2012, including the Toronto Product Management Association.
Here’s more on the other presentations from Product Camp Toronto 2012.