Lisa Shepherd, the CEO of The Mezzanine Group spoke with us about the importance of measuring your B2B marketing activities and shared a couple of traps to steer clear of.
Lisa is CEO of The Mezzanine Group.
They provide marketing outsourcing and consulting to B2B companies and professional associations.
From their website:”The Mezzanine Group’s mission is to make our clients recognized leaders in what they do.”
Almost all my conversations here are with CEOs of B2B software companies, but Lisa is so knowledgeable about B2B marketing in general that I had to ask her to share her insights with us.