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Are You Measuring the Right Things in B2B Marketing? – with The Mezzanine Group’s Lisa Shepherd

Posted by Aldwin Neekon

Lisa Shepherd, the CEO of The Mezzanine Group spoke with us about the importance of measuring your B2B marketing activities and shared a couple of traps to steer clear of.

 “So many CEOs of small and mid-sized B2B companies think marketing is a big black box…”

Lisa is CEO of The Mezzanine Group.

They provide marketing outsourcing and consulting to B2B companies and professional associations.

From their website:”The Mezzanine Group’s mission is to make our clients recognized leaders in what they do.”

Almost all my conversations here are with CEOs of B2B software companies, but Lisa is so knowledgeable about B2B marketing in general that I had to ask her to share her insights with us.

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« How Do You Define B2B Marketing? – with The Mezzanine Group’s Lisa Shepherd
How Do You Build a B2B Social Marketing Community? – with Palomino System Innovations’ Markus Latzel »
 

 

 

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