Your Customers don’t want to buy from you
It’s not your job to buy the things vendors have to sell.
And it’s not your customer’s job to buy from you.
Not only is it not their job to buy from you, it’s not even remotely close to being one of their ambitions.
Unless you’re selling a Ferrari to a long-time admirer of Enzo’s marriage of power and design, buying from you is not what motivates any of your customers.
In fact, if they could avoid their problems while also avoiding Read More →