Buying journey workshop goals
- Systematically uncover the obstacles that keep your potential customers from buying.
- Create a plan to accelerate sales by removing these obstacles.
What your team will learn
- What a Buying Journey is and why it is a critical tool for improving B2B sales.
- Why your teams don’t agree on your customers’ Buying Journey, despite your CRM investments.
- Why this leads to wasted effort and lost sales.
- How to use a Buying Journey to accelerate sales by anticipating your customer’s buying needs across all your departments.
Buying journey workshop format
- The workshop runs for 2.5 hours.
- Takes place at your office, or a venue of your choice.
- We will create a Buying Journey map.
- Invite as many customer facing staff as you’d like.
- I will provide a follow-up executive presentation with highlights and recommendations for sales acceleration.